UTM Drift Guard47 ways to spell ‘facebook’ in your GA4.
The AI agent found them all in 60 seconds.
Paste your GA4 export. An AI agent reads every UTM value semantically — clustering fb, facebook, and meta into one canonical name. Health score in 60 seconds. One-click fix. No regex, no spreadsheets, no configuration.
Free first audit · 60-second result · No credit card required.
60sec
to get your UTM health score
1click
to fix naming chaos
0regex
rules to write or maintain
A-Fgrade
shareable health score PDF
The AI Audit Agent
An AI agent that understands
what your UTM parameters actually mean.
Regex sees strings. The audit agent sees meaning. It knows fb, facebook, Facebook, and meta are the same source. It catches the twitter-to-x rebrand. It spots the typo in “gogle” your team made six months ago. Upload your CSV — the agent clusters every variant, grades each parameter, and proposes the canonical taxonomy. One click to lock it in.
Scanning UTM data
342 URLs · 5 parameters
Variant clusters found
- facebook variants↑47 · 96%
- cpc case mismatches12 · 92%
- google typos5 · 81%
- email duplicates3 · 74%
Audit completed · Grade: B+ (78/100)
Variant detail
127 occurrences
84 occurrences
56 occurrences
Audit actions
4Clustered 47 facebook variants
0sfb, Facebook, facebook, meta → canonical: facebook
Fixed 12 case mismatches
0sCPC, Cpc, cPC → canonical: cpc
Generated clean taxonomy
0s8 sources · 5 mediums · 23 campaigns
Health Score PDF ready
0sGrade B+ (78/100) · shareable link generated
Semantic Reading
The agent reads UTM values for meaning, not pattern. fb, facebook, Facebook, and meta are the same source. twitter and x are the same source. No regex rules to write — the agent just knows.
Instant Diagnosis
Upload 500 links. In 60 seconds the agent has clustered every variant, flagged every case mismatch, and graded each parameter A through F. The health score PDF is the artifact you forward to your VP.
One-Click Remediation
The agent proposes the clean taxonomy. You approve it. One click locks in canonical names across every parameter. Every future link follows the approved values automatically.
Taxonomy Enforcement
Once canonical names are locked, the agent blocks unapproved values at the source. No freestyle naming. No new variants. The taxonomy is the guardrail, not a suggestion.
Rebrand Awareness
When Twitter becomes X, the agent catches it. When Meta replaces Facebook, the agent maps it. It understands rebrands, acquisitions, and platform name changes — regex never will.
Zero Configuration
No rules to define. No regex to maintain. No 45-minute onboarding call. Paste your CSV, the agent runs, you see your grade. Works from day one with zero setup.
The agent scans your GA4 export in 60 seconds.
Upload your CSV. The audit agent reads every UTM value semantically, clusters duplicates, flags case mismatches, and generates your health score — no configuration, no rules, no regex.
- Clusters fb, facebook, Facebook, meta → canonical: facebook
- A-F health score with detailed breakdown per parameter
- Shareable PDF report — the artifact that sells the cleanup internally
ga4-utm-export-q2-2026.csv
2.8 MB · 342 URLs with UTM parameters
Scanned 342 URLs across 5 UTM parameters. Health score: B+ (78/100).
Score trend
22 → 78
Every link follows your taxonomy. Automatically.
The governed link builder locks dropdowns to your approved UTM values. No more freestyle naming. No more case mismatches. Every link ships clean.
- Dropdowns locked to approved values only
- Auto-lowercase eliminates case chaos
- One-click copy for any channel
Governed Link Builder
LockedGenerated URL
https://example.com/landing?utm_source=facebook&utm_medium=cpc&utm_campaign=2026-q2-spring
The agent watches for drift. Continuously.
Once canonical names are locked, the agent monitors for new variants creeping in. Someone tags 'Meta' instead of 'facebook'? The agent catches it before it pollutes your GA4 data.
- Taxonomy lock blocks unauthorized values at the source
- Drift alerts fire on new variants outside approved names
- Audit history tracks your score improving over time
Drift Alert
just nowNew variant detected
utm_source=Meta appeared 3 times. Canonical is facebook.
Case mismatch
utm_medium=CPC vs approved cpc. 7 occurrences.
Why teams switch
Clean UTMs. Clear attribution.
Confident decisions.
When your UTM data is messy, every report is a guess. When it's governed, every dollar of spend is traceable to its outcome.
Agent-first
An agent audits — regex tools just build links
Every competitor leads with 'build links.' We lead with 'paste CSV, the agent finds what's broken.' You can't govern what you haven't audited. The agent does in 60 seconds what regex tools can't do at all.
Semantic
The agent understands meaning, not patterns
UTM.io makes you write regex rules for every variant pattern. One new abbreviation and the rule misses it. The audit agent reads semantically — it catches what means the same thing, including variants you haven't seen yet.
Viral artifact
The PDF report sells the cleanup internally
The health score PDF is what you forward to your VP of Marketing to justify the project. It's the artifact that gets shared in Slack. It's the lead magnet. No competitor produces one.
Honest comparison
We aren't a link builder with an audit bolted on.
We're an audit engine with a governed builder built in. The order matters.
Stop guessing where your spend went.
Start governing.
Upload your first CSV. See your UTM health score. Fix it in one click. Join the waitlist for early access.
One email when access opens. No marketing sequence.